- UK real estate agency Moveli says it has started listing property prices in Bitcoin on its website
- This initiative makes Moveli one of the first UK estate agencies to do so
- It remains to be seen whether the move is a PR stunt or if it is a permanent fixture, given that its website currently features no Bitcoin prices
Moveli, a UK estate agency, has begun listing property prices in Bitcoin. The move, which the company’s CEO called “a natural and forward-thinking step,” positions the company as the first in the UK to embrace cryptocurrency in real estate. While some may see this as a marketing strategy, others will view it as a genuine step towards modernizing property transactions in a world where Bitcoin is becoming a much more mainstream asset.
Moveli’s Bold Bitcoin Bet
Moveli’s decision to list property prices in Bitcoin marks a new paradigm in Bitcoin adoption, especially in the UK, where the authorities have tried their best to stamp it out. The company says that it is displaying prices in both GBP and BTC it aims to attract a broader range of clients, including those invested in cryptocurrencies, as co-CEO Ben Littlewood explains:
Whether you’re a BTC advocate or just curious, it’s exciting to see property listed in BTC. In an increasingly global world, where property is a core asset class and Bitcoin is gaining traction as another, this felt like a natural and forward-thinking step for us.
While Moveli’s adoption of Bitcoin pricing can be seen as an example of a broader shift towards digital currencies, cynics might think it is a marketing tactic to differentiate itself in a competitive market. It could be telling that a quick glance at its properties for sale on the morning of May 21 shows none listed in Bitcoin, only GBP. This could, of course, be down to a delay in the site being updated.
Not the First Bitcoin House Sale
The UK’s real estate market has seen previous instances of Bitcoin transactions. In 2017, Go Homes sold two properties using Bitcoin, marking the first such sales in the country. One of these was a four-bedroom house in Colchester, purchased by a software developer who had profited from early Bitcoin investments.
Additionally, a luxury mansion in Notting Hill was listed for £18 million ($24 million), with the seller expressing a preference for Bitcoin payment, highlighting the potential for cryptocurrency in high-end property transactions. With some of Moveli’s prices tipping this level, it might be some time before we see the next Bitcoin sale.
